REVIEW: Google Cash was all the rage a few years ago and so now it's getting a little outdated (although it does come with lifetime updates) but it's still a great guide for absolute beginners.
The concept used by the author Chris Carpenter, uses direct linking to affiliate websites (using your affiliate link) in your PPC campaigns. It's basically one of the fastest, easiest ways to get started with Adwords and to see your Clickbank account fill with money.
If you already have some experience with Adwords or affiliate marketing then perhaps Beating Adwords or Adwords Miracle will be better for you, however if you are a beginner and want to learn everything from the ground up, then keep reading.
The strength of this book really should be in two main areas. The first is that Chris is very good at showing you how to choose a great product or niche to begin with and then how to find the keywords that will convert that product for you. And the second is the extra tips he includes on other traffic sources (yes there is other ways to get traffic than just using Adwords).
The other sections on writing your Ad, managing your campaign are worthwhile for beginners, but if already have some experience you'll probably know this stuff already.
Overall Google Cash is a great guide for instantly referring potential customers directly to a merchant and if you are looking for the simplest, easiest (laziest?) way to get started using PPC then this book is for you.
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